Do you know you can get wealthy buying marshland? Yes, you can if you think like Donald Soffer.
The story of how the most exclusive area in South Florida developed ….is a classic example of how a wealthy mindset can spot an opportunity, act, and create wealth in the process.
The Fairmont Turnberry Isle and resort is one of Florida’s most exclusive luxury hotels.
I am presently staying here for a conference. It’s fantastic to stay where the rich and famous hang out!

It is also ranked as one of the leading hotels in the world. It has an 18-hole world-class golf course.
You can practically bump into one of the Golf Pros while on vacation.
Aventura city has made a family wealthy and ranks as one of the most prosperous families in the United States.
Donald Trump has three luxury condominium developments in Aventura.
Mr. Trump is a shrewd real estate investor with a track record for creating value in the real estate market.
His investing in Aventura is a further testament to Aventura’s value as a real estate hot spot.
How did this happen? …..because one man, Donald Soffer vision to buy 1,000 acres of marshland over
40 years ago.
The story of how Mr. Soffer turned 1000 acres of marshland in North Miami into a highbrow area is a classic example of the investing mindset……. which is having the ability to create value to build wealth and create value in the marketplace.

Here is what Turnberry Associates had to say about Donald Soffer:
Donald Soffer’s ingenious plan to transform a mosquito-infested swamp in North Dade County Florida into an upscale, planned community began more than 50 years ago when he purchased a 785-acre tract of marshland and sketched his vision on a cocktail napkin. Today, that parcel of land stands in the heart of the City of Aventura, one of Florida’s most prestigious addresses. Donald Soffer, son of Harold Soffer, was born and raised in the small, poor steel town of Duquesne, PA. Harold Soffer sold cars and appliances before starting a successful real estate and development business. As a young man, Donald strived to develop the “street smarts” he inherited from his father and combined them with a college education. In 1951, he left home to study and play football at Brandeis University in Waltham, MA. After graduating with a degree in Economics, an interesting opportunity arose for Donald when he was drafted by the San Francisco 49ers. But his passion was in the real estate development business and he declined a career in professional football.
The good news is you can achieve Don Soffer’s feat.
Here are some actionable tips to get wealthy using this great idea:
- Make a list of possible areas in your city you have previously thought of as a wasteland
- Ask yourself how I can create value out of ” wasteland.”
- Look for role models or mentors to help you meet your goals
- Many of your ideas may not see the light of day, but keep trying
- When you find an area, spend time studying the area and following the trends
- When you spot an opportunity, act no matter how small
- Keep on trying great fortune comes from persistence
It’s about having a wealthy mindset
Think rich and grow rich
To a more prosperous mindset.
How did you figure out how to make this change? I have been looking for information on how to make this change for days. Thanks.
Hi Linda,
the process of change for me came as a result of observation of the rich and powerful.
I am an avid learner and I figured out if I could do what the rich did then i could have what
they have.
I must admit my first attempt was a woeful failure….
it was in one of those dark moments of investing in a rental real estate that I realised my mindset needed to change.
One of the most powerful change was understanding that failing is not failing until you called it failing…
The key to making mistakes is to learn from them and make correction.
The second important change I realized is this….
you need to have a detachment from your investment and not get too emotional.
The last but not the least is to make fear your friend.
What does this mean? its realizing that every business venture has risk but if you anticipate
your risk and manage your risk….your chances of succeeding becomes higher.
One last point about making the change is for you to ask this question
If i wanted to derive value as a consumer( in the case of land) what will be a venture that I would like to have?
When you ask yourself this question you open up the creative power of your mind-the right brain.
Think rich and grow rich!
It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.
This is really a truly great read for me, Must confess that you might be 1 of the best bloggers I ever saw.Thanks for posting this informative article.
I am glad you found my blog helpful. I am flattered
This was novel. I wish I could read every post, but i have to go back to work now… But I’ll return.